Thick: Introduce yourself and tell the people where you fit into the music world.
Rik Cordero: My name is Rik Cordero and I'm an independent music video director specializing in Hip-Hop music videos. I think myself and my team, Three/21 Films, we specialize in creating a varied landscape of music video for the Hip-Hop genre using non-traditional techniques and focusing on the songs that you wouldn't usually hear or see a visual to on a mainstream level. That's kinda what I do.

T: What was the first artist that paid you to do a video?
RC: The first artist that really got some attention in the current underground is Joell Ortiz. We did a video for Brooklyn Bullshit off his The Brick: Bodega Chronicles album. That got a lot of attention. Back then everybody was anticipating his album. So, we ended up releasing a video for that, which got a great response. That lead to me doing a video for Consequence from G.O.O.D. Music. We did a video called Uncle Rahiem and once again, that got a great response. Then we were shooting a lot of stuff for Def Jam and that lead to the Blue Magic trailer for Jay-Z's American Gangster album. That made the internet video a little more accepted than it was previously. Some people were separating internet videos and music videos, and it kinda blurred the line a little bit after we did that.